We’re winding down our trip through history with the decades themed Squarehue boxes. The 2000s were the decade where I became an adult. I graduated from Syracuse, got my first real job, went to grad school, got my master’s and tried to figure out what to actually do with my life. For me (and the country as a whole) it was a pretty tumultuous decade. Let’s see how that translates into colors.
Never Forget 2001 (Metallic)
Description: Silver Metallic
Verdict: On the Fence
I’m not sure how Squarehue could have escaped including one of the defining moments in US history, but I don’t know how I feel about 9/11 being commemorated by a polish. I was in New York that day, working in midtown. I used to have to get into the office early and I took the E train, the World Trade Center train, that morning. I had no idea what was going on until someone in the office came in and told me. I realized based on the timing that I’d probably been riding with lots of people going to the World Trade Center at just the wrong time. And so it seemed to me at that moment, the difference between living and dying was just a few stops on a subway train. The giant cloud of dust moving down 6th avenue, the hundreds upon hundreds of missing posters stuck to everything, the silence that covered the busiest city in the world – it is burned into my memory. I cannot forget. I don’t need a polish to make me remember. Strictly from a polish standpoint, this is another silver and one that’s a bit streaky. I feel like we’ve received a ton of silver and gray polishes from Squarehue, but this shade does fit the title. Personally I’d have gone with a metallic silver holographic to add something special.
Idol 2002 (Micro Glitter)
Description: Silver Micro Glitter
Verdict: We’ve seen this before.
I only ever watched the first season of Idol. As a singer, televised singing competitions just tend to annoy me. I like the pop culture reference and it’s nice to have something lighthearted in this box, but I wish we’d seen a rainbow glitter or a glitter with contrasting shades. I see American Idol with fuschia, purple, blue, red—all kinds of color. This reminds me way too much of the glitterball polish from the 70s and I don’t think it adds to the overall Decades collection.
Hurricane 2005 (Metallic)
Description: Platinum Metallic
Verdict: Like the color, but….
Another gray/silver! Okay, I get this was meant to be a silver/gray type set. And it’s actually lovely in that context, however, in the bigger picture of the whole decades set it just doesn’t work. There were tons of silvers and grays and for there to be three additional polishes in that color theme was just too much. The Hurricane reference is also a bit of a downer, making this quite a sad box.
Verdict: Nice colors, but too dark in so many ways
I really wish Squarehue had opted to make the whole decades collection based on fashion, style and pop culture of the periods rather than the darker historical elements. In my opinion, Polish is just too frivolous for some of these references. As I mentioned earlier this box makes a nice set on it’s own, and the Hurricane color has a great edgy vibe. I just wish that if Squarehue was determined to do an all silver/gray set they would have changed some of the earlier polish colors. I paid $19.99, and these are nicely sized and good quality but I’m still a bit disappointed in this month.
What do you think of the polishes linked to traumatic historical events? Is it okay or does it bother you?
Squarehue’s theme for 2016 is “The Adventure Collection”. The January box is called “Hike Banff”. It looks like they are also introducing some new pricing. Shipping is included in the listed pricing. The three polish box is now $21, while the two polish box is $16.
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Box No. 3: $21.00 including shipping for 3 polishes.
New Option! Box No. 2: $16.00 including shipping for 2 polishes.
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6 thoughts on “Squarehue: The 2000s – November 2015”
I generally agree with you on all of your reviews of this particular series, but I think you especially nailed (no pun intended) this one. I’m really hard to offend, and offended isn’t the right word anyway, but commemorating 9/11 and Hurricane Katrina with nail polish doesn’t sit right with me either.
I like the shades, esp. the Hurricane one, a lot, but this box just makes me cringe.
It’s nice to get another perspective. I was worried that perhaps I was being oversensitive. From a color perspective, I do think the Hurricane shade is the star of the box.
Wow, I just want to know what the folks were thinking when creating this box…maybe too many “Yes!” folks and not enough “Just please stop!” folks!
I think it was probably not as well thought out as it should have been.
Very interesting analysis, Lisa! I had just moved from years living in NYC in April of 2001 so I wasn’t in the city on 9/11. It was very moving to read your perspective. I don’t subscribe to SquareHue because I have just way too many polishes and I haven’t even opened more than half of them. But I loved the decades concept. I think it’s difficult to come up with the right moments and the right shades/finishes, but as a marketer and strategic planner, I’d love to be in the room with the folks at SquareHue who do it. I don’t always agree with their picks but it was a cool idea. I’m not sure that Adventure will be as interesting but I hope I’m wrong
I loved the idea of seeing the fashion and beauty trends from various decades which is why I subscribed for this year, but I have so many polishes that I’m not signing up for the new Adventure series. The theme just isn’t compelling enough for me to make room in my collection.