NYC Beauty & Fashion: The Tony Moly Store

Since I’m a blogger in the NYC metro area, I have a lot of opportunities that bloggers say, in the middle of Wyoming may not have. I realized that I needed to start taking advantage and add a New York City Beauty and Fashion feature to this little blog.

Now if you read any of my Memebox reviews you know that Korean beauty has become a newfound fascination for me. Tony Moly is one of the most sought after Korean brands available in the US, so when they opened a store in Midtown I just had to check it out.

Tony Moly’s store is right in NYC’s Koreatown which is where I used to work in the long, long ago when I first began doing daytime drudgery to pay the bills. Neatly stocked and brightly lit, this tiny shop is nestled between rows of stores on 32nd Street (between 5th and 6th Avenue).

The front is adorable with its neat rows of face masks and delightfully packaged hand creams.
Apricot Apples Apples 2
I would have taken more pictures for you, but I quickly became distracted by products and of course had to try out everything. The shop owner was attentive and helpful. The products ranged from expensive snail face creams to budget friendly gel liners. And of course there were tons and tons of sheet masks.

In the end, I spent $49.00 on an assortment of masks and an eye brightening stick in an irresistible Panda container. I was psyched to find a snail mask which I, (of course) forgot to purchase it, so I guess I’ll have to head back.  I would have grabbed more products, but I have a Tony Moly Memebox en route, so I didn’t want to end up with duplicates.
And guess what?  You don’t have to be in NYC to grab your own Tony Moly haul. Most of what I nabbed is available at Urban Outfitters.
TONYMOLY Panda’s Dream So Cool Eye Stick
(Retail $10.00)
(Photo from )
Description: “Keep it cool with this cooling eye cream from TONYMOLY. TONYMOLY Panda’s Dream So Cool Eye Stick is a hard-to-find Korean skin treatment that instantly de-puffs and revitalizes tired, dry eyes with a cooling, moisturizing sensation. Keep it in your bag for a little pick-me-up throughout the day!”
Verdict: Hit!
I’ve had a chance to try this eye brightening stick for a bit and I really like it. It moisturizes the undereye area and adds this light white sheen. It reminds me of the outer edge of Benefit’s Fakeup undereye concealer. I’ve been using it every morning under my Fakeup and I feel that they work really well together.  The Panda only set me back $10, so I’m quite happy with the purchase.

Assorted Masks: (Retail $3.00 Each)
I haven’t had a chance to try these out yet, but for $3.00, take a chance and grab one that interests you.

If Tony Moly has you intrigued (or obsessed) and you can’t make it to Koreatown, Urban Outfitters has even more Tony Moly stuff.

My next NYC feature will be a review of a fabulous Master Makeup class hosted by Birchbox and Benefit, so be sure to check back to find out if Benefit can achieve the impossible and teach me to do winged liner with a gel style pen.

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